Monday, October 10, 2011


"Drive," my favorite film of the year so far, hasn't gone over so well with audiences. Though revered by critics, it received a Cinemascore of C-, an exceptionally poor rating. Some sample Cinemascores of recent films:

The American: D-
Bridesmaids: B+
The Dilemma: B
Fast Five: A
The Help: A+
Mr. Popper's Penguins: A-
Priest: C+
Something Borrowed: B
Sucker Punch: B-
Transformers: Dark of the Moon: A

The prevailing trend is that if a film more or less delivers what its audience expects, and does so well, the score goes up. "The American" might be the best film in that sample list, but with a contemplative tone, deliberate pacing, and ads that hinted more towards a standard Euro-thriller than an existential assassin drama, audiences were displeased.

Similarly, "Drive" has only two car chases, which might as well be zero to an audience accustomed to the "Fast and the Furious" series. An exercise in style and genre, "Drive" is crafted with the cinephile in mind, which in this case meant the average viewer got left out of the loop.

Over in Detroit, a woman's who's either utterly shameless in her pursuit of attention or suffering a severe mental handicap has filed a lawsuit against the film's distributor, citing misleading advertising. Of course, suing because you don't like a film is utterly frivolous, because movies are one of the only products around that are sold without an assurance that you'll like them. Below is one of the trailers for "Drive," which, while emphasizing the action aspects, does give a reasonable idea of what the product is actually like.

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